Why it needs to exist
Rural enterprises are perpetually cash-starved — not because they lack things to offer, but because every transaction demands rupees that simply aren't circulating in the village at the right moment.
Good businesses stall, orders go unfilled, and value goes unrealised — all for want of working capital a purely cash-based system can't supply.
What we're building
Jod builds a mutual-credit network where members trade on a shared, non-convertible unit called the Setu — earning it by selling into the network and spending it by buying from it.
Obligations clear multilaterally across the whole network rather than one-to-one in cash, so trade keeps flowing even when rupees are tight. The community's own productive capacity becomes its liquidity.
From idea to the last mile
A business joins the network and is verified.
It earns Setu by supplying goods or services to other members.
It spends Setu buying what it needs from the network.
Balances clear multilaterally — freeing scarce cash for where it's truly needed.
The model
Liquidity from within
The network's own output becomes its currency.
Non-convertible by design
Setu keeps value circulating locally.
Trust-scored
Participation is anchored in reliability, not collateral.
Where it's headed
The ledger, membership and clearing mechanics.
Dense trading circles where mutual credit compounds.
Connecting circles into a wider rural trade web.
Explore other ventures
Want to build Jod with us?
FORGE partners with founders, operators and capital who want to build institutions the village will own. If this is your kind of problem, let's talk.