Why it needs to exist
The weekly haat is where rural India has traded for centuries — trusted, vibrant, and completely informal. Its value evaporates the moment the market closes.
Nothing is recorded, aggregated or built upon: no price history, no credit trail, no way for the haat's commerce to compound.
What we're building
MILAN keeps everything people love about the haat and adds the layer it never had — organisation, records and continuity.
The weekly market becomes a recurring, recorded platform: prices captured, sellers known, commerce that compounds week over week.
From idea to the last mile
Map and organise the existing weekly haat.
Capture sellers, prices and transactions.
Add continuity between market days.
Let credit, discovery and trust build on the record.
The model
Build on tradition
Enhance the haat, don't replace it.
Records that compound
Price and trade history over time.
Recurring, not one-off
Continuity between market days.
Where it's headed
The model and first haats.
Connected weekly markets.
A formal network of weekly markets.
Explore other ventures
Want to build MILAN with us?
FORGE partners with founders, operators and capital who want to build institutions the village will own. If this is your kind of problem, let's talk.