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    <description>Field notes, essays and ideas on formalizing Bharat, distribution, trust and building for the last mile.</description>
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    <lastBuildDate>Sat, 04 Jul 2026 19:19:18 +0000</lastBuildDate>
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      <title>Formalizing Bharat: the opportunity hiding in plain sight</title>
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      <pubDate>Sat, 20 Jun 2026 00:00:00 +0000</pubDate>
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      <description>For decades we&#x27;ve described rural India in the language of deficit. I&#x27;ve come to believe the opposite — the last mile is where the largest untapped economy in the world is waiting to be switched on.</description>
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      <title>The last mile is actually the first</title>
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      <pubDate>Sat, 02 May 2026 00:00:00 +0000</pubDate>
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      <description>Build for the village first, and everything upstream gets stronger. Treat it as an afterthought, and no amount of capital will get you the last hundred metres.</description>
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      <title>What 100,000 villages taught me about trust</title>
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      <pubDate>Sat, 14 Mar 2026 00:00:00 +0000</pubDate>
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      <description>Capital can buy you a launch. It cannot buy you a second transaction. In rural markets, trust behaves less like a marketing spend and more like an interest-bearing asset.</description>
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